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2021: Creating a Lexicon of Future

O is for Outrage

Ruth Glendinning
2 min readOct 12, 2021

Seeded in Youth…

…Ceded as Adults

Just as literal war generates profits for arms companies and the war on drugs fills the coffers of private security firms, culture war functions in a similar way, allowing media companies to capitalise on the sale of information and personal data.

The result is what I am calling the ‘culture-industrial complex’, an informal network of media companies profiting off of online controversy, whilst shielding themselves from the fallout. ~ Outrage Drives Clicks, Rage Sells Stories: The Brutal Economy of the Culture War

Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen.

This is how your fear and outrage are being sold for profit (QZ.com 2017)

This is the reason many of the news stories you see today lead with over-the-top, dramatic, attention-grabbing statements — they are trying to engage with you and rise above the competition. This is the ‘inside baseball’ of the news…

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Ruth Glendinning
Ruth Glendinning

Written by Ruth Glendinning

Community Architect // Published Poet // Future Story Lab // Anti-Fragile Playbook // S.L.O.W. Tech // #womenswork Buy my book! https://a.co/d/5MG47Di

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