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2021: Creating a Lexicon of Future
O is for On-Brand
Dec 1, 2021
The term On-brand was recently added to the Merriam-Webster dictionary and defined as “appropriate to, typical of, consistent with or supportive of a particular brand or public image or identity. “With call centers being an extension of a company’s brand it is especially important for them to be on-brand with each account. ~ What does it mean to be on-brand?
