2021: Creating a Lexicon of Future

S is for Soft Capital

There are two classes of capital, which are expressed in multiple forms.

Monetary capital — aka ‘Hard’ capital — is easily measured. Examples include money, land, equipment and other forms that have an objective value in the marketplace.

Non-monetary capital — aka ‘Soft’ capital — is more subjective, yet essential to the sustainability of a business or community. It can take many forms including quality of service, core values, ability to communicate, trust, loyalty and personal…