2021: Creating a Lexicon of Future

D is for Disruptive

2020 was the year that changed everything. Nobody could hide from the disruption and, some even discovered that they didn’t want to.

Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. ~ What is Disruptive Innovation? And Where is it Happening Now?

‘The Innovator’s Dilemma’