2021: Creating a Lexicon of Future

Z is for Zebra

Ruth Glendinning

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Over the last 20 years, the word ‘unicorn’ has become a part of the business culture lexicon…

Coined by Aileen Lee of Cowboy Ventures, a “Unicorn” company is a startup that is valued at $1 billion or more — and growing. The catch: Unicorn companies aren’t actually producing billions of dollars worth of revenue, but due to the size of investment, the company valuation grows to the lauded 10-figure sum.

Nevertheless, according to Silicon Valley seers, there’s blood in the water as 90% of unicorn

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Ruth Glendinning

Community Architect // Poet // Future Story Lab // Lexicon of Future // Anti-Fragile Playbook // Peace Economics // Originator of S.L.O.W. Tech // #womenswork