Member-only story
2021: Creating a Lexicon of Future
J is for Jugaad
Jugaad (“Jugaar”) is a colloquial Hindi (Devanagari: जुगाड़ (जुगाड)), Bengali (জোগাড়), Marathi जुगाड, Punjabi, Sindhi and Urdu (جگاڑ) word, which refers to a non-conventional, frugal innovation, often termed a “hack”. It could also refer to an innovative fix or a simple work-around, a solution that bends the rules, or a resource that can be used in such a way. It is also often used to signify creativity: to make existing things work, or to create new things with meager resources.
Jugaad is increasingly accepted as a management technique and is recognized all over the world as an acceptable form of frugal engineering at peak. Companies in Southeast Asia are adopting jugaad as a practise to reduce research and development costs. Jugaad also applies to any kind of creative and out-of-the-box thinking or life hacks that maximize resources for a company and its stakeholders.
According to author and professor Jaideep Prabhu, jugaad is an “important way out of the current economic crisis in developed economies and also holds important lessons for emerging economies”. ~ Wikipedia, Jugaad
