2021: Defining the Future Story

Ruth Glendinning
9 min readApr 6, 2021

The who, what, when, where, why and how of what’s next

Future Story Lab, logo by Kelly Blancset of Graphic Granola

Zeitgeist is a concept from eighteenth- to nineteenth-century German philosophy, meaning “spirit of the age”. It refers to an invisible agent or force dominating the characteristics of a given epoch in world history.

Capturing the Zeitgeist

Future Story Lab identifies the right economic container for the potential that exists in any place people choose to gather and create a better life for all, no exceptions. We seek to work with communities to, as Buckminster Fuller says, ‘make the invisible, visible.’

  1. Create a new economic story of an inclusive, accessible shared future for all, no exceptions
  2. Emerge, Engage & Advance the culture of the local community
  3. Seed, root & grow businesses reflective of culture and responsive to community needs
  4. Leverage technology to accelerate existing businesses in community
  5. Activate a platform for local wealth production utilizing the 214 Alpha Community Activation App

Defining the Story

How do those who have been living in a future that’s only now becoming real to others guide them away from what they know, into the unknown? As Buckminster Fuller rightly noted, we need to provide tools to build the bridge to what’s next.

This is where it’s important to remember that language is our first and most powerful technology. Without the words and images to describe our internal vision, we cannot bring it forward for others to engage with it and test its potential. And once the words are out there, the story changes the future we can envision for ourselves and others. So, with all the bright shiny technology available to us, it’s our lexicon, that is the tool we’ll use to help others find a way across that chasm of the unknown and join the story of what’s next.

It’s impossible to create a visceral experience of the new system using the language of the old system. It feels klunky and heavy, weighing you down, preventing the…



Ruth Glendinning

Community Architect // Poet // Future Story Lab // Lexicon of Future // Anti-Fragile Playbook // Peace Economics // Originator of S.L.O.W. Tech // #womenswork