2022: Creating a Lexicon of Future
I is for Immersive Design
Immersive design (Experimental Design) describes design work which ranges in levels of interaction and leads users to be fully absorbed in an experience. This form of design involves the use of VR (Virtual Reality), AR (Augmented reality), and MR (Mixed Reality) that creates the illusion that the user is physically interacting with a realistic digital atmosphere.
Alex McDowell coined the phrase ‘immersive design’ in 2007 in order to frame a discussion around a design discipline that addresses…